Volume 30 (2024)
Volume 29 (2023)
Volume 28 (2021)
Volume 27 (2020)
Volume 26 (2019)
Volume 25 (2018)
Volume 24 (2017)
Volume 23 (2016)
Volume 22 (2015)
Volume 21 (2015)
Volume 20 (2013)
Volume 19 (2012)
Volume 18 (2011)
Volume 17 (2010)
Volume 16 (2009)
Volume 15 (2008)
Volume 14 (2007)
Volume 13 (2006)
Volume 12 (2005)
Volume 11 (2004)
Volume 10 (2003)
Volume 9 (2002)
Volume 8 (2001)
Volume 7 (2001)
Volume 6 (1998)
Volume 5 (1997)
Volume 4 (1996)
Volume 3 (1995)
Volume 2 (1993)
Volume 1 (1992)
The Effects of Globalization on the Advertising Industry

bahram komeyl

Volume 12, Issue 28.29 , May 2005, , Pages 213-237

Abstract
  This article is about the interaction between globalization and advertising. Globalization has created a new dimension for growth and flourishing of advertising industry. It causes the values and interest to become universalized and accordingly changes advertising industry. Mutually, advertising by means ...  Read More